Available for new engagements — Q4 2026

Interfaces for software people trust under pressure.

I'm a product designer and front-end developer who builds dashboards, trading tools, and internal platforms for teams who can't afford a confusing screen. Ten years, forty-plus shipped products, zero templates.

Portrait of Nadia Kessler, product designer and developer
OPEN FOR PROJECTS · RESPONSE < 24H
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Projects completed
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Years experience
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Happy clients
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On-time delivery
Nadia Kessler working at her desk

About Me

I design the panel, then I wire it up myself.

I started as a self-taught front-end developer building dashboards for a logistics startup that was drowning in spreadsheets. Watching a dispatcher stop panicking because a screen finally told her the truth, fast, taught me what this work is actually for.

Since then I've spent a decade moving between design and code — sometimes leading the visual system, sometimes shipping the component library that makes it real. I work best with teams building tools other people depend on to do their jobs: ops consoles, trading interfaces, admin panels, internal platforms.

My mission is simple: reduce the distance between a person and the decision they need to make. My values follow from that.

Clarity over decoration

If it doesn't help someone act faster, it doesn't ship.

Systems, not one-offs

Every screen is a component library in disguise.

Ship, then measure

Opinions are cheap; usage data runs the roadmap.

Say the hard thing early

A blunt Tuesday beats a surprised Friday.

Education

  • B.Des, Interaction Design — Rhode Island School of Design
  • Minor, Computer Science — Brown University

Certifications

  • Certified Usability Analyst — Human Factors Intl.
  • AWS Certified Cloud Practitioner
  • Google UX Design Certificate
Download CV

Skills

What I bring to a build

A working front-end/back-end split, with design as the thread that ties it together.

Frontend Development

HTML / CSS / JavaScript97%
React & component systems92%
Accessibility (WCAG 2.2)88%

Backend & WordPress

Node.js & REST APIs84%
Custom WordPress themes90%
WooCommerce78%

Design

UI/UX & design systems95%
Graphic & brand design80%
Motion & prototyping86%

Growth & Tooling

SEO & performance82%
Content & copywriting75%
AI-assisted workflows89%
design-tokens.css
/* the same token file every project of mine starts from */
:root {
  --accent: #3ED6B5;
  --radius-signature: 10px;
  --motion-standard: 240ms cubic-bezier(.4,0,.2,1);
}

Services

How we can work together

Fixed-scope packages for common needs, or a day-rate engagement for ongoing product work.

Website Design

Full visual identity and page-by-page design in Figma, ready to hand to any developer — including me.

From $2,400Learn more

Website Development

Hand-coded, framework-free front ends built for speed — or React builds for complex product surfaces.

From $3,600Learn more

WordPress Development

Custom themes and block patterns built for editors who shouldn't need to touch code.

From $1,800Learn more

E-commerce Development

Shopify and WooCommerce builds tuned for conversion, from PDP layout to checkout flow.

From $4,200Learn more

Landing Page Design

Single-purpose pages built around one conversion goal, tested against real copy from day one.

From $950Learn more

SEO Optimization

Technical and on-page SEO audits with a prioritized fix list, not a 60-page PDF you'll never read.

From $700Learn more

Performance Optimization

Core Web Vitals triage — load time, layout shift, and interaction delay brought back under control.

From $600Learn more

Website Maintenance

Monthly retainer covering updates, backups, monitoring, and small content or fix requests.

From $180/moLearn more

Brand Identity

Positioning, voice, and visual identity that hold together across a full product, not just a homepage.

From $2,200Learn more

Logo Design

Mark, wordmark, and usage guidelines delivered as a small, honest system — not fifty concepts.

From $650Learn more

Social Media Design

Templated kits for the platforms you actually post on, sized right and easy to reuse weekly.

From $450Learn more

Consultation

A focused 60-minute working session on a specific design or front-end problem you're stuck on.

Portfolio

Selected work

Twelve projects, filtered from about sixty. Full case studies available on request.

Experience

Work history

Where I built the skills above, in roughly reverse order.

Independent Product Designer & Developer

2021 — Present

Self-employed, Remote

  • Design and build dashboards and internal tools for fintech and logistics clients
  • Own projects end-to-end: discovery, design system, front-end build, handoff
  • Maintain a 96% client repeat/referral rate across 30+ engagements
96% repeat rate30+ clients

Senior Product Designer

2018 — 2021

Ledgerline Systems (fintech infrastructure)

  • Led redesign of the core transaction-monitoring dashboard used by 400+ analysts
  • Built and shipped the company's first shared design system in Figma + React
  • Cut average time-to-resolution on flagged transactions by 31%
-31% resolution timeDesign system v1

UI/UX Designer

2015 — 2018

Fleetworks (logistics SaaS)

  • Designed dispatcher-facing tools replacing a spreadsheet-based workflow
  • Ran usability testing with dispatch teams across 3 regional hubs
  • Partnered directly with engineering on implementation, no formal handoff
First design hire

Front-End Developer (Contract)

2013 — 2015

Various small studios, Providence RI

  • Built marketing sites and small web apps for local agencies
  • Learned the fundamentals that everything else is built on
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Projects completed
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Clients worldwide
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Years experience
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Industry awards

Open-source activity

Testimonials

What clients say

★★★★★

"Nadia rebuilt our ops dashboard in six weeks and our support tickets about the old one basically stopped overnight. She pushed back on two of our own requirements and was right both times."

Marcus Whitfield
Marcus WhitfieldVP Operations, Fleetworks · USA
★★★★★

"We hired Nadia for a landing page and ended up keeping her on for the whole product redesign. Her front-end code is cleaner than most of our full-time engineers'."

Priya Nair
Priya NairFounder, Ledgerline Systems · Singapore
★★★★★

"Clear communicator, hits deadlines, and doesn't need hand-holding on scope. The design system she left us with is still the backbone of our product two years later."

Tomás Herrera
Tomás HerreraCTO, Northbeam Logistics · Spain
★★★★★

"I've worked with a lot of freelance designers. Nadia is the first one who understood our compliance constraints without me having to explain them twice."

Elena Vogt
Elena VogtHead of Product, Ferro Capital · Germany
FLEETWORKSLEDGERLINENORTHBEAMFERRO CAPITALGRIDPOINT

Pricing

Straightforward packages

Fixed scope for smaller needs, day-rate for anything larger or ongoing. Every tier includes a kickoff call.

Basic

$950 one-time

A single, sharp landing page — design and build.

  • 1 page, custom design
  • Mobile responsive
  • Basic SEO setup
  • CMS integration
  • Design system
Get started

Premium

$180 / hour

Ongoing product work, embedded with your team.

  • Design + front-end development
  • Weekly syncs & async updates
  • Design system ownership
  • Priority response time
  • Monthly retainer discount
Get started

Something bigger in mind? Get a custom quote.

Process

How a project runs

Seven stages, always in this order, so you always know where things stand.

01

Discovery

Understand the users, constraints, and what "done" actually means.

02

Planning

Scope, timeline, and a shared source of truth for the whole project.

03

Design

Wireframes to high-fidelity, reviewed with you at each stage.

04

Development

Built in the open — you get a staging link from week one.

05

Testing

Cross-browser, accessibility, and performance passes before launch.

06

Launch

Deployed, monitored, and handed off with clean documentation.

07

Support

A two-week buffer for fixes, then an optional maintenance plan.

Writing

From the blog

Notes on design systems, front-end craft, and running a freelance practice.

Dashboard UI on a laptop screen
Design SystemsJun 14, 2026

Why most internal dashboards fail at the density problem

Read more
Code editor showing CSS
Front-EndMay 2, 2026

A token system I reuse on every single project

Read more
Freelancer working at a desk with notes
FreelancingMar 21, 2026

How I scope fixed-price projects without losing money

Read more

FAQ

Common questions

A landing page usually takes 1–2 weeks; a full site or small product runs 4–8 weeks depending on scope. I'll give you a firm date after the discovery call, not before.

Regularly. I can hand off Figma files and documentation, or work directly in your codebase and open pull requests like any other contributor.

50% deposit to start, 50% on delivery for fixed-scope work. Retainer and hourly engagements are invoiced biweekly.

Sometimes — it depends on current capacity. Mention your deadline in the contact form and I'll tell you honestly if it's realistic.

Yes — a two-week bug-fix window is included free with every project, and monthly maintenance plans start at $180/mo after that.

Contact

Nadia Kessler

Let's talk about your project

Fill out the form or reach me directly — I read everything myself.

Phone+1 (401) 555-0148
LocationProvidence, RI — Remote worldwide
Available for projects starting October 2026